01234567890 01234567890
Loading Creativity...
100

Hotpot Ambience Shoot

城寨煲皇|品牌攝影捕捉場景戲劇性,建構火鍋空間的懷舊敘事
SCHP|Staged brand photography exploring neon nostalgia and culinary drama within a themed hotpot experience.

本組攝影為《城寨煲皇》拍攝之宣傳系列,旨在以鏡頭揭示餐廳空間的多重語言——既是舊香港美學的延伸,也是一場飲食儀式的舞台。從霓虹燈下的黑影、缸邊游動的魚群、牆上的毛筆字跡、到手寫價牌與玻璃倒影,每個細節皆為敘事所用,不僅構築出品牌的視覺辨識,更讓「打邊爐」成為一場穿越城市肌理與個人記憶的感官旅程。

攝影著重營造空間氛圍中的戲劇感:筆直通道像電影鏡頭中的走位、角落佈置暗藏時代的碎片、桌面與牆身構圖宛如鏡頭景深的延伸,讓觀者如置身其中。這不單是一間火鍋店的拍攝紀錄,而是對「如何用空間講故事」的實驗回應。

Commissioned for SCHP’s brand campaign, this photography series offers a dramatic and immersive perspective into a hotpot restaurant that plays like a film set. With every shot, it reveals how the interior doesn’t merely decorate — it directs.

From calligraphy-stained walls to dim-lit aquariums, from flickering neon signage to handwritten price tags, each element was captured not just for aesthetics but for narrative. These aren’t props — they’re plot devices. SCHP’s space tells a story steeped in nostalgia, grit, and cinematic flair.

This series treats the restaurant as a theatre of cultural memory. Angles are composed like camera frames; movement implied through lighting and shadow; intimacy suggested by cluttered tabletops and weathered textures. Dining becomes drama — a scene that plays out through steam, reflection, and noise.

Here, a meal is more than food. It’s history. It’s mood. It’s a city in a bowl, served with light and lens.

Cocktail Photography
Keep Scrolling